Strategic GPO Consultants provides deep healthcare industry expertise,
focusing on advising MedTech and medical device companies on how to navigate and leverage the relationships with
Group Purchasing Organizations (GPOs) and Integrated Delivery Networks (IDNs) to optimize their sales and market access
within the healthcare provider market.
Revenue Growth and Market Expansion that
only MedTech Expertise Can Deliver
CEO and Founder Dr. Nora Sugintas is a highly respected healthcare and MedTech GPO industry veteran with more than four decades of experience. She has served in multiple national leadership roles with full P&L responsibility for the GPO sector for a diverse group of MedTech, medical device, and health tech companies from Fortune 100 companies to emerging growth start-ups.
Dr. Sugintas’ accomplishments in the GPO industry include landmark GPO contract
acquisition and market expansion deals for MedTech companies, including a 400%
increase in revenue with HealthTrust, and the acquisition of a new GPO contract with Vizient, representing $205 billion in spend.
Recognized in Marquis “Who’s Who in Medicine and Healthcare”, Who’s Who in the World”, and “Who’s Who in Finance and Industry”, Dr. Sugintas was named “Top 100 Healthcare Leader” by IFAH, the International Forum on Advancements in Healthcare. Dr. Sugintas has advised MedTech CEOs both nationally and internationally, and is a sought-afterStrategic Advisor by private equity and venture capital investment firms.
EXPERTISE GAINED WITH INDUSTRY
LEADERS ABBOTT LABORATORIES,
GE HEALTHCARE, PFIZER, AND
JOHNSON & JOHNSON
To provide innovative MedTech companies with customized GPO revenue growth and market
expansion strategic advisory
services.
Dr. Nora Sugintas
Is the only MedTech Advisor in the Nation to have been named “Top 100 Healthcare Leader” by IFAH, the International Foundation on Advancements in Healthcare.
Is the only MedTech Advisor in the nation with 40 years of corporate executive sales leadership experience AND a Doctorate Degree in Medicine.
Is the only MedTech Advisor in the nation to have successfully served in multiple NATIONAL leadership roles for a diverse group of global MedTech companies, with full P&L responsibilities for the entire healthcare vertical, including all GPOs, IDNs, major health systems, and the Federal Government.
Is the only MedTech Advisor in the nation to be recognized in multiple editions of “Who’s Who in Medicine,” “Who’s Who in the World,” “Who’s Who in America.” Who’s Who in Industry and Finance”, and “Who’s Who in Business and Finance”.
Recipient of Lifetime Achievement Award as a leader in the field of Healthcare Business Development and Strategic Consulting for three consecutive years in 2018, 2019, and 2020.
Clients have expressed that Dr. Sugintas’ clinical experience is an invaluable asset in the articulation of their company’s value proposition to GPO and IDN stakeholders, Value Analysis Committees, Chief Medical Officers, and channel partners.
Core Services
GPO Consulting and National Account
Management for MedTech Companies
Corporate Strategy and Business
Development Consulting For MedTech
Companies
Commercialization and Go-To-Market
(GTM) Strategy for Emerging MedTech
Companies
Healthcare and MedTech Advisory
Services for Private Equity Firms
MedTech Board Positions and Board
Commercial Advisement
Case Studies
A Portfolio of Expertise for Creating Successful Business Outcomes
From nonrecognition to contract with largest GPO with $205b in spend and strategic
partnership with $42b life sciences company
Increased revenue by 400% with HealthTrust GPO for $12b healthcare
purchased services organization
Secured 300 new IDN contracts for healthcare information systems start-up
leading to successful sale to Private Equity Firm
Catapulted GPO revenue growth by 577% for $30m Multi-national medical
capital equipment manufacturer
Catapulting from unknown MedTech company to the world stage in the presence
of 200 pe firms and investors
“I engaged Dr. Sugintas to help navigate my company’s largest GPO opportunity to-date in addition to an important partnership discussion with a strategic supplier. I cannot overstate the value that she created for my company through her swift appraisal of our current strengths and areas for improvement. We retained her to coach myself and my senior staff through two critical meetings, where she leveraged her deep expertise to advise us on both strategic positioning of my company, but also how to tactically execute. As a result of Nora’s engagement, we were invited to an exclusive GPO contract with Vizient and established a foundation for a new strategic partnership with a
$42 billion Life Sciences company.”
