Strategic GPO Consultants, LLC is a consultancy firm providing deep domain industry experience and customized solutions in healthcare Group Purchasing Organization (GPO), Integrated Delivery Network (IDN) and major health system revenue growth and market share expansion to national and global medical capital equipment and medical device supplier companies.

  • Strategy development for GPO contract acquisition, growth, and retention
  • GPO contract negotiation, implementation, commercialization, and optimization
  • Strategic GPO Business Plan development and execution
  • Create, build, and lead inaugural National Accounts Departments
  • GPO market intelligence data to prioritize the best GPO target accounts for your organization
  • Joint Marketing Implementation Programs to drive GPO compliance and revenue growth
  • GPO Executive Relationship Management
  • National Accounts Department Outsourcing
  • Interim GPO Executive
  • Strategic Advisement, Business Development Solutions, and Coaching for CEOs of small to medium sized medical device companies.
  • New Innovative Technology Launch
  • Acquisition and Award of GPO contracts through Innovative Technology platforms
  • GPO and Healthcare industry advisory services to private equity and investment firms

Case Studies

A Portfolio of Expertise for Creating Successful Business Outcomes


$12B International Healthcare Purchased Services Company


Client Information:

A division of a $12B dollar international healthcare Purchased Services company was seeking a GPO expert to build a National Accounts Department from the ground up. Dr. Sugintas provided the vision, strategy, and leadership for the entire Division across multiple functions including business development, sales, marketing, operations, IT, and legal.

Results and Highlights:

  • Increased revenue with HealthTrust GPO by 400% within 18 months
  • Secured a sole source contract award with Intalere GPO, representing $19B in spend and the first in the company’s history.
  • Expanded portfolio of accounts with CoreTrust , a division of HealthTrust, by 300%
  • Secured and delivered new $50M contract with CoreTrust

Healthcare Information Solutions Start-Up

Client Information:

A start-up healthcare information solutions company with no existing sales and no brand recognition, was seeking aggressive executive sales leadership to lead the national IDN (Integrated Delivery Network) sector strategy and implementation. Dr. Sugintas architected business development strategies, developed name and brand recognition in key markets, led revenue generation initiatives, executed hundreds of complex contract negotiations with C level IDN health system executives, resulting in breakthrough results.

Results and Highlights:

  • Grew revenues from 0 to $36M in a non-existing market, catapulting company to market leadership position
  • Secured more than 300 new IDN and major health system contracts, including the Cleveland Clinic Foundation and Advocate Health System, the largest IDN in Illinois
  • Captured two of the largest in revenue individual hospital contracts in the industry, triggering $1M and $1.3M in new revenue respectively

$30M Multi-National Medical Capital Equipment Manufacturer of Anesthesia,
Critical Care, and Telemetry Monitoring Systems

Client Information:

The CEO of a multi-national medical capital equipment monitoring company was seeking a GPO expert to create, build, and lead the company’s first National Accounts Department. Dr. Sugintas developed corporate wide strategic GPO business plans and partnerships for penetrating the GPO sector, defined performance metrics, and provided sales and marketing leadership to drive GPO sales and profitability to new levels.

Results and Highlights:

  • Catapulted GPO revenues by 577% within 12 months
  • Increased sales force productivity by 41% by re-aligning focus to GPO target accounts
  • Secured new $52M contract award with Premier, the largest GPO in the nation
  • Developed, delivered, and executed GPO corporate wide sales training program
  • Secured company’s first ever Federal Government Contract Award

Client Testimonials

“I engaged Dr. Sugintas to help navigate my company’s largest GPO opportunity to-date in addition to an important partnership discussion with a strategic supplier. I cannot overstate the value that she created for my company through her swift appraisal of our current strengths and areas for improvement. We retained her to coach myself and my senior staff through two critical meetings, where she leveraged her deep expertise to advise us on both strategic positioning of my company, but also how to tactically execute. As a result of Nora's engagement, we were invited to an exclusive GPO contract and established a foundation for a new strategic partnership.”

Ryan Turk
Radiation Detection Company