Catapulted GPO revenue growth by 577% for $30m Multi-national medical capital equipment manufacturer

Client Information:

The CEO of a multi-national medical capital equipment company, specialising in anaesthesia, critical care, and telemetry patient monitoring systems, was seeking a GPO expert to create, build, and lead the company’s first National Accounts Department. Dr. Sugintas developed corporate-wide strategic GPO business plans and partnerships for penetrating the GPO sector, defined performance metrics, and provided sales and marketing leadership to drive GPO sales and profitability to new levels.

Results:

  • Catapulted GPO revenues by 577% within 12 months.
  • Increased sales force productivity by 41% by re-aligning focus to GPO target accounts.
  • Secured new $52M contract award with Premier, the largest GPO in the nation.
  • Developed, delivered, and executed GPO corporate wide sales training program.
  • Secured company’s first ever Federal Government Contract Award.